Thinking About Listing?

Here’s how to Navigate a sellers’ market

It’s a sellers’ market in Greater Victoria, but if you’re thinking of listing your
home this spring, beginning the process now will help you achieve the results
you want.
“Traditionally the market starts to pick up in March and April before peaking in
May, so anyone wanting to put their home on the market before it seasonally
peaks needs to start the process now,” says Jane Johnston, a Realtor with
the Briar Hill Group at Re/MAX Camosun.
“Right now there are only 1498 listings on the market and that’s extremely
low based on the seasonal average,” notes Johnston, who after years of
investing in buying and selling homes, entered real estate professionally
in 2006. Most recently the award-winning Realtor joined RE/MAX
Camosun team, appreciating the international opportunities the company
A former teacher, Johnston emphasizes client education. “If clients are selling
their home, they need to be aware of what’s happening in the market.”

5 Steps for a successful sale in Victoria real estate

Part of that should include an honest review of your home and what might help get the biggest bang for your buck when preparing for listing. New counters, cabinet fronts and a fresh coat of neutral paint can offer easy updates, Johnston says.

our professional stager not only helpful in preparing a home for sale but also but also getting the seller ready,” Johnston says. “There’s a real emotional attachment to a home that can make it challenging for sellers.” That professional eye can also help prevent what Johnston says is a common homeowner mistake: decluttering too much. “It has to feel homey. If it’s too sterile, it won’t feel welcoming.”

LOOK OUTSIDE. It may be a sellers’ market, but first impressions are important to getting people into your home and generating the results you want. A home that is well-kept, inviting, and easy to access will appeal to both buyers and real estate agents. “Curb appeal is definitely important, especially as more people start their real estate search online,” Johnston says.

PRICE REASONABLY. Homeowners can be inclined to try to over- reach in a sellers’ market, but those homes often sit unsold for much longer than those appropriately priced. Johnston says, “You want to attract the largest number of buyers and agents, and to do that, you need to make sure you don’t overprice it.”

LOOK FORWARD. Preparing a home for sale can be a massive undertaking, but don’t forget to consider what’s coming next if you’ll alsobepurchasing.Johnstonadvisesyouto“securepre-approvalforyournew mortgage, if needed, and consider a long closing
date on your sale to allow you time to find something
new”. “The main focus of my job is managing people’s
stress,” Johnston reflects. “I work to keep them
informed throughout the process so they always
know what’s going on.”


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