Why the realtor you choose is important to you, as a seller


Working with a realtor is more important now than ever when selling and purchasing a property. There are a couple of reasons for this:

Selling or buying a home is one of the most important financial decisions of your life. Getting it right is more important than ever. Your realtor is the public face on your home. The reputation they have, how they communicate with your potential buyers and what information they provide, is essential in how your home is represented.

“Listing a home and buying another involves signing legally binding contracts, often with complex clauses”, Top Agent Jane Johnston says. “The expertise of your Realtor is in writing and negotiating contracts that work for you, to ensure the details are taken care of and the process goes smoothly. There can be a need for a lot of finesse in negotiating terms, conditions and price.”

Your Realtor’s knowledge of the real estate market you’re in is invaluable in the home buying or selling process. An agent can give a buyer informed opinions about the home’s future value, the neighborhood amenities and schools and whether the investment is solid. “This is key to re-sale value, an often missed aspect of purchasing a home, especially in a hot market”, Johnston stresses. “Some buyers are so motivated to purchase, they don’t think about selling the home in the future and how it will appeal to buyers”.

Sellers benefit from an agent’s market knowledge to target interested buyers and get the highest price. “Proper marketing is crucial”, Jane Johnston advises, “Buyers can be wary of an over-marketed home or one with long days on market wondering ‘what’s wrong with it?'”

Jane Johnston has a unique approach. “Once listed on mls, we market to BOTH buyers as well as other realtors. For every Realtor we reach, we are reaching over 200 of their clients”. She has some unique strategies, she says, to let Realtors know that a particular client may be interested in a home.  Having your agent utilize these lead generators to communicate with other Realtors, is essential to marketing your home successfully.

For most people, a home is the most expensive purchase they’ll make in their lifetime. It’s a serious transaction with significant financial and emotional ramifications for the parties involved, and having proper representation is critical.

Top producing agents, like Johnston, who is a Certified Negotiation Expert with almost 500 sales and many awards under her belt, are key to ensuring your success at the negotiating table. With her on your side, you will have the advantage of expertise, knowledge and wisdom.

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